The largest payment system of MasterCard from this moment the officially represent the ad companies data on purchases of its customers, and this allows all of advertisers use the information in targeting and competent formation of groups of consumers. Advertisers provide the system a good reward. All data are provided on the condition of anonymity and there is not disclosed the names of. It is reported that the data, which are advertising agencies, include only the number of credit cards, but not the names of their owners. The last time such a system is very popular and is used by many large network and the Agency.
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